Majestique returns to SADAFCO’s portfolio | Saudia Dairy & Foodstuff Company
Majestique returns to SADAFCO’s portfolio
Following popular demand from consumers in Saudi Arabia, Saudia Dairy and Foodstuff Company (SADAFCO) re-launched ‘Majestique’ beverage, a unique blend of apple juice and sparkling water with a splash of spearmint and orange. ‘Majestique’, which debuted in 2000 returns to the Kingdom’s refreshment market featuring a recipe that highlights the unique flavor of an age-old customary Saudi Arabian beverage. The re-introduction of the popular beverage is in line with SADAFCO’s strategy to consistently introduce delicious and refreshing food and beverage products. Today’s announcement closely follows the launch of SADAFCO’s chili-flavored gluten free ‘Crispy Tortilla Chips’ in Saudi Arabia. “Majestique has a loyal consumer base in Saudi Arabia and we had been receiving several requests to re-launch the beverage”, said Mohamed Rafeeq, Marketing Manager. “At SADAFCO, our new product development approach takes inspiration from traditional Saudi food and beverage recipes and we have attempted the same with the new Majestique. The results of our internal research on the product have been encouraging and we are confident that consumers in Saudi Arabia will cherish Majestique’s bright color and bold taste”. Majestique is now available across Saudi Arabia in 330ml and 1 liter bottles allowing consumers to enjoy the refreshment drink at home and on-the-go. “Our current focus is on strengthening Majestique’s presence in Saudi Arabia and ensuring its seamless availability to Saudi consumers. Once this network has been established, we will consider introducing Majestique across other markets in the Middle East”, added Rafeeq.