Board and Executive Team

Experiences

· Devasheesh joined as Director Commercial Operations
SADAFCO in 2019.

· He has more than 19 years commercial experience with him from Procter & Gamble. In particular, he has gained experience in the execution of Sales, Trade Marketing, Route to Market and Organization Development in India, Malaysia, Switzerland and lastly in Kenya from where he also managed the business in Ethiopia, Uganda and Tanzania.

Experiences

· Brian rejoined SADAFCO team in November 2020 as a Director Supply Chain.

· He is responsible for the management, development and enhancement of the process of “Plan, Source, Make and Deliver” in an efficient and cost-effective way so that the supply meets the demands of the market; the right products and goods at the right time, in the right place at the right costs. Brian brings with him over 25 years of FMCG experience, of which 21 years has been in KSA.

Experiences

· Jim joined SADAFCO (March 2022) as Marketing Director.

· He has 19 years’ experience in FMCG in various commercial and marketing positions at Kraftfoods/Mondelez International. He started in 2003 in the Sales department of Kraft foods Benelux. Till 2011 he worked in several positions in the field, Key Account, Category Management & Category Business Development departments in different product categories (Chocolate, Biscuits & Cheese and Grocery). Starting in 2012 Jim started working in various senior marketing roles based in Belgium and The Netherlands for the chocolate category and finally leading the Gum & Candy marketing team for the BeNeLux. In 2017 he moved to Madrid and joined the leadership team Iberia where he lead for 3 years the Gum & Candy category for Southern Europe (SP/PT/IT/GR) and switched in 2020 to leading the Grocery & Cheese category.

Experiences

·Umar joined SADAFCO in June 2019.

· He is responsible for building a Frozen Organization within SADAFCO through internal & external benchmarking including front & back-end investments. His responsibilities include crafting a 10-year Ambition and the consequent Business Strategy.
· With almost 15 years of experience comprising of general management, marketing and sales, Farrukh specializes in developing & delivering sustainable business growth strategies.
Before joining SADAFCO, Farrukh lead different FMCG categories including Ice Cream, Culinary, Powdered Desserts & Spreads at Unilever Pakistan during his 12 years tenure. He contributed with share gains through Advertising, Innovations & Distribution, and turned-around business profitability with E2E Restructuring Programs. As a member of the Marketing Leadership Team at Unilever Pakistan, he led channel expansion through synergies across multiple Foods & Refreshments categories with integrated selling solutions.

Experiences

· Nadia joined SADAFCO as HR Director on 8th of May, 2022.

· She has a total of 22 years of experience in various industries. She started her career in corporate banking, where she spent a total of two years and later moved to work for Unilever in marketing for three years. She made a career shift in 2005 when she entered the world of academia and taught marketing in a business college, in addition to managing its career center. She re-joined Unilever in 2011, as part of the HR team where she spent 6 years between various HR functions. She later moved to Consumer Johnson & Johnson as an HR manager, and then worked for Glaxo Smith Kline for a total of 3.5 years as HR manager for the Jeddah and Algeria factory.

· An accomplished HR professional with a solid history of achievement in all aspects of the business. Well versed in a variety of Human resource functions such as recruitment, training and business partnering. Skilled in HR Policies, Business Transformation, Organization Development , Employee Relations, and leadership Development. She has extensive experience in building a strong corporate culture, in addition to creating internal and external branding initiatives. She is passionate about providing a strong and inspiring environment where people can thrive and be the best version of themselves.

· An accomplished HR professional with a solid history of achievement in all aspects of the business. Well versed in a variety of Human resource functions such as recruitment, training and business partnering. Skilled in HR Policies, Business Transformation, Organization Development , Employee Relations, and leadership Development. She has extensive experience in building a strong corporate culture, in addition to creating internal and external branding initiatives. She is passionate about providing a strong and inspiring environment where people can thrive and be the best version of themselves.

Experiences

· Sultan joined SADAFCO in March 2020.

· He is currently assuming the head of Legal Affairs and Corporate Governance position, overseeing multiple legal practice areas such as litigation, legal advisory and studies, contracts and agreements, investigation, compliance, and corporate governance Sultan has more than eight years of practical experience, and before joining SADAFCO, he worked for Rabigh Refining and Petrochemical Co. (Petro Rabigh), and he has collaborated with several law firms.

Experiences

· Najwa Hakeem is the Executive office manager at SADAFCO responsible for the overall management of the executive team offices, with particular focus on the CEO’s office.

· With over 5 years in the position, Hakeem has proven to be an energetic executive administrator capable of wearing multiple hats. She plays a pivotal role at the smooth administration of the executive office, ensuring a professional level of administrative systems and operational support to the executive team. She oversees the administrative staff, financial as well as operational efficiency of the office. She is also the primary liaison with all external clients and partners.

· Prior to joining SADAFCO Hakeem held a series of executive support roles with Mohammed Yousef Naghi Motors – Hyundai. Prior to this she also served as the operational manager at Lafontaine Hotels & Resorts and hospitality supervisor at the IMC hospital in Jeddah.

· Hakeem holds a Bachelor’s Degree in food & Nutrition – king Abdul Aziz University, Jeddah, Saudi Arabia.

Experiences

· Fahd joined SADAFCO as a General Manager BU-Out of Home in August 2022.

· He has a successful career of more than 15 years in the FMCG industry and particularly in Out of Home – B2B sector. Besides Saudi Arabia, he has lived in UAE and Malaysia. Fahd had been assigned to lead entrepreneurial activities within different organizations and he had successfully established new businesses or departments. He has started his professional career at EY in the managerial consultancy department. B2B accumulation of experience helped him in designing and delivering numerous of HoReCa product solutions in FMCG industry over the past 15 years. Solutions developed were of different category ranges: Coffee vending products, Sauces & Condiments, Pasta, Canned Fruits & Vegetables, Fresh Bakery, Fresh & Frozen Poultry. During these year Fahd has drafted and implemented various commercial strategies helped in enhancing operational excellence to deliver outstanding results beyond expectations.

Experiences

· Shrikanth joined SADAFCO as Head of IT in April 2022.

· His international career spans over 27 years in Food Manufacturing, FMCG and Banking blue-chip multinationals; 10+ years with Associated British Foods (ABF); 7+ years each at Mars Inc. and Johnson & Johnson; 2+ years in Bank of America. Shrikanth relocated from India to the UK in 1997 where he was based for over twenty five years. He is a CIO with a consistent track record of establishing business-led IT strategy and has passionately delivered IT enabled business transformation. He is a credible IT partner who engages in fruitful relationships with all stakeholders. Shrikanth operates seamlessly between strategy & delivery layers and is an inspiring people leader having setup, nurtured & led high performing intercontinental teams.

Experiences

· Talal spent more than 35 continuous years with SADAFCO, where he started his journey by spending two years in the Procurement Department. During this period, he was appointed to several positions in the Human Resources and Public Relations Department. Today he is the Head of the Public Relations and Government Affairs Department. His responsibility covers various tasks, which include all the company’s transactions with government departments such as the Ministry of Trade, Agriculture, Industry, Telephone, Police, and the Ministry of Labor, the port and the airport, participating annually in the Hajj season and ensuring the smooth execution of all activities for the company’s fleet; thus, facilitating the selling its products. In addition to that, he is involved in establishing and amending contracts and records of the company and its branches, and preparing for SADAFCO’s Board meetings and conferences.

· In addition to being Vice Chairman of the National Committee for Exports, he received many advanced courses in the field of public relations, labor rights and obligations, distinguished investigator in the Saudi labor system, awareness in the culture of social responsibility for the business sector and pleadings with local courts, in addition to attending many workshops provided by Saudi ministries and authorities.