Jeddah, Saudi Arabia: XX October 2021 – SAUDIA partners with Kidzania to bring children an exciting glimpse into the world of working in a milk factory. The new children’s plant is built at the KidZania’s popular Jeddah branch at the Mall of Arabia to teach children about how their favorite SAUDIA milk is made.
The initiative, designed and developed by SAUDIA’s team in close partnership with the Kidzania team, aims to introduce children to what happens in a milk factory in a fun and creative way. The children get to experience first hand where their favorite SAUDIA milk comes from, how it’s sterilized, pasteurized and finally packaged. And each child gets to try SAUDIA’s milk at the end of the tour.
Commenting on the new plant Wout Matthijs, CEO of SADAFCO, said “This partnership we believe is a very promising one for everyone involved. It captures the essence of what SAUDIA represents as a trusted household brand in the hearts and minds of children as well as parents. Edutainment for children of this nature is very engaging for children and exposes them to different careers that are open to them and beyond. For parents, it is a great way for them to learn more about their children’s interests and skills and explore their passion at early ages. We look forward to welcoming children and parents to the SAUDIA’s mini-Plant at Kidzania.”
Providing children with playful opportunities that are both educational and entertaining is a powerful tool for enhancing learning. Like all experiences at Kidzania, the plant is built exclusively for children, is educational and designed to be engaging for children. Children’s activities are all supervised so they can follow along and learn as they play.
The grand opening to the plant was held on October 6th. Parents and children are all welcome to experience the new mini-SAUDIA plant.
About Saudia Dairy & Foodstuff Company (SADAFCO):
SADAFCO is a publicly-listed company which has been producing high-quality dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom of Saudi Arabia in the production of tomato paste, ice cream and milk.
Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom of Saudi Arabia, Bahrain, Qatar, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region. For more information about SADAFCO, please visit www.sadafco.com